Virtual Teach-In: 

Bridging the gap between Marketing and the Board

Please join us for an intimate Zoom workshop with a handful of CEOs, CFOs and board members.

CEO Kevin McSpadden will share a framework proven to drive direct brands to success. 

Read on below to hear what your peers have gained by attending and then choose your preferred dates in the coming weeks.

At the end of the Teach-In you will be able to:

  • Know what to ask your marketing team
  • Link marketing performance directly to business results
  • Redesign your board pack to drive better outcomes
  • Develop an accurate multi-year growth forecast
  • Understand what to measure and what to ignore
  • Better structure and support your marketing organisation

In the current trading environment, pivoting to digital is imperative. This session will equip you to lead this process.


Rated by CEOs 

“The best 3-hour teach-in that I have had... rich in insights and actionable content.”

Former CEO, Hobbs  

"Great advice on how to optimise your marketing investment... cut through the vast amount of data we all have to focus on the right numbers and ask the right questions of yourself and your team.’

Chief Trading Officer, Boden 

"Reinforce the high-level thoughts and key measures which often get lost in the day to day detail. I’ve definitely taken lots of learnings away which I can put into place swiftly at Hush.”

CFO, Hush 

"Invest 3 hours of your time with Professor McSpadden. Immediately... The return on your time will be invaluable. An insightful, principled, practical tutorial."

Portfolio Chairman of multiple retail brands  

"The most comprehensive and insightful three hours I've ever had on the challenges we face and opportunities we have in today's multi-channel retail world. I cannot recommend this session enough." 

Director, Flavourly  

‘Even a die-hard traditional retailer like myself had his eyes opened... Within 24 hours I have already proceeded to reorganise my teams and challenged my agencies.”

CEO, Cherry Lane Garden Centres and QD Stores 


*Please note that Teach-In sessions are strictly reserved for board members of established retail and travel brands. more2 reserves the right to refuse admission.