“An incredibly insightful and thought-provoking session which lifts the lid on the ever-more confusing considerations of marketing in an increasingly digital world. The Teach-In is delivered in language that everyone will understand and be able to act on. It cuts through the multitude of digital analytics available, highlighting the mistakes a lot of businesses make and recommending the vital few KPIs you need to focus on to ensure you get the best incrementality out of your marketing spend.
Neil Anderson, Managing Director
“The CEO Teach-In was the best 3 hours I have invested in a very long time to understand the key drivers within digital commerce and marketing. Industry jargon was demystified, with clear insight into what CEOs and boards should focus on and - just as importantly - what they shouldn’t.”
Ian Watson, CEO
"A fantastic session where Kevin gives great advice on how to optimise your marketing investment. I gained new tips on how to cut through the vast amount of data we all have and how to focus on the right numbers and ask the right questions of yourself and your team. A warm, safe environment to share experiences. "
Suzy Slavid, Chief Trading Officer
“Succinct and powerful delivery of a framework to identify what you should be focusing on and why and how to maximise the potential of any digital business. This session truly helped reinforce everything I’m currently delivering in our business and gave me some new takeaways for where to go next!”
Lesley Gregory, Head of Digital
"Kevin’s teach-in is immensely valuable. It challenges the traditional way we have been measuring performance, puts the customer front and centre of all decisions and has prompted us to reassess our performance marketing spend and effectiveness. All in 3 hours. A bravura performance."
Daniel Rubin, Founder
"The most comprehensive and insightful three hours I've ever had on the challenges we face and opportunities we have in today's multi-channel retail world. I cannot recommend this session enough."
Ian Morrison, Marketing Director
Kevin Davis, Chief Data Scientist
Kevin has over 20 years' experience in the retail and DTC sector, in both consultancy and client-side roles ranging from small start-ups to FTSE 100 retailers. Kevin provides first hand experience of helping businesses leverage data for strategic advantage.
Matthew Legge, Client Strategy Director
Matt has spent 15 years working clientside for major retailers and is now in his 7th year with more2. At M&S, Brighthouse and ELC, Matt focused on driving loyalty and maximising customer value and now leads on strategy for some of more2's largest clients