A Vertical Leap and more2 On Demand Webinar

Driving Footfall 12.4.24

Digital and Offline Strategies to bring the right customers to your doors

For Retail, Leisure and Hospitality brands

Join more2 and Vertical Leap on for a trio of on-demand half hour webinars focused on Driving Footfall.

Whether you are a chain of stores, restaurants, gyms, car dealerships, vets, or any other location based service, your challenge is to bring the right customers to you. Digital channels play a leading role, but traditional media can play a powerful part too. We'll cover both, and we'll look at how to apply your customer data to improve performance.

You are the antidote!

As an antidote to digital overload, people continue to look for real life experiences. Brands with physical locations attract and keep the right customers by playing to their strengths and thinking local.

We'll share the latest best practice for ‘local’ in Paid Search, Organic Search, and local above the line media. 

WAS Friday 12th April, now available On Demand

View On Demand:

Some of our client experience

The morning's agenda

DaveColgate

930am : SEO for Locations - Dave Colgate

Dave Colgate, Head of SEO at Vertical Leap will explain the best practice that will get you discovered. He'll look at both on-site and off-site strategies to ensure searchers turn into footfall, covering location-specific content, events, imagery, reviews, click and collect services, and plenty more.

Dave has spent nearly 14 years working in SEO and advises both challenger brands and complex, multi-site brands on how to improve their SEO.

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10:00am : 'Near me' PPC – Chris Pitt

Many searches are high intent, using ‘near me’ phrases, and these have high conversion rates. According to Google, 76% of people who search on their smartphones for something nearby visit a business within a day and 28% result in a purchase. Then there's local extensions, local inventory, geo-targeting, mobile optimisation.... Chris Pitt, Vertical Leap's CEO, will need to talk quickly!

Chris has over 25 years' experience in sales and marketing. He is a keynote speaker and frequent blogger, with a particular interest in intelligent automation and data analytics. In his spare time, he enjoys playing the guitar and is a stage manager at the Victorious Festival.

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10:30am : Offline Media for Right Customer, Right Place - John Knapman

Offline offers sophisticated local targeting and a lot less clutter than the digital world, and you might be surprised how effective and measurable it can be. John Knapman, Head of Media at more2 offers a media agnostic view on channel selection, media booking and campaign measurement that will challenge your current thinking.

John has over 20 years' marketing experience, 15 of which are in retail. His passion is using customer data to help drive performance. He takes a strategic view based on empirical evidence to help brands decide where to invest next.